Grin is a scooter-sharing app founded in Mexico City and has since expanded to many countries in Latin America. It was the first app of its kind and provides a mobility solution to avoid traffic and reduce pollution.
The logo represents the enjoyable ride that Grin offers, conveying the pleasure of a journey free from traffic and restrictions. It is designed to function as a symbol, eliminating the need for a separate icon for the app.
The illustrations draw inspiration from comic strips and represent various settings across the city. They are shown along with the instructions on how to use the scooter.
Branding and Creative Direction: Berta Porta
Illustrations: Monica Loya & Berta Porta
Animation: Enrique Cortines
Illustrations: Monica Loya & Berta Porta
Animation: Enrique Cortines
Year: 2018
